Yardzen Integrates Crate and Barrel, CB2 Outdoor Furniture Lines in its Digital Design Platform
Industry-first integration gives homeowners an end-to-end, designer-guided digital outdoor styling and shopping experience
May 28, 2020—SAUSALITO, Calif.—Yardzen, the leading, VC-backed online landscape design platform, today announced it’s working with Crate and Barrel to incorporate its outdoor furniture and accessory lines into custom Yardzen designs. The new arrangement extends Yardzen’s aim of making it easier to bring its designs to life and lets homeowners access world-class, bespoke styling of Crate and Barrel and CB2 outdoor pieces entirely online, on their own schedule and in the context of a broader custom landscape design.
Yardzen is the innovative online landscape design platform that uses technology— including satellite imagery, augmented reality (AR) and the software on modern mobile devices—to deliver a fundamentally better client experience, and ultimately, a fundamentally better landscape design. Without visiting a property, the company’s platform creates a fully custom landscape design that factors not only the homeowner’s aesthetic preferences and style but the unique characteristics of their property, such as sun and shade patterns, slope and the plants that should thrive in its soil.
In the past five years, outdoor spaces have emerged as a top priority for homeowners and homebuyers. According to the American Institute of Architects' annual survey, outdoor living areas are now the single top priority of homeowners, beating out extra spaces like home offices and in-law units. Today’s homeowners want an outdoor space that feels like an extension of their home; one that’s both functional and treated to the same level of styling as the home’s interior.
“As one of the industry’s most respected and established outdoor furniture retailers, Crate and Barrel understands that its clients are increasingly looking for digital and expert-guided design and shopping experiences that meet them where they are: online,” said Allison Messner, Co-Founder of Yardzen. “We’re thrilled to be working with Crate and Barrel to deliver an even better design experience to our clients and make it easier to bring their designs to life.”
"At Crate and Barrel, we are constantly striving to improve the experience for our customer. Our goal is to help people love how they live in moments that matter," said Michael Chaney, Director of Business Sales at Crate and Barrel. "We’re excited to work with Yardzen to offer Crate and Barrel and CB2 product lines to homeowners as they reimagine their outdoor spaces.”
Yardzen design includes CB2’s Lunes White Outdoor Loveseat ($1,449)
Yardzen design includes Crate&Barrel’s Alfresco Gray Chaise Lounge ($599)
About Yardzen
Founded in 2018, Yardzen is changing the landscape design and build process by delivering a fundamentally better experience to homeowners. From the online studio to the field, clients are treated to a custom design firm experience that respects their time and aligns with their priorities, before being connected to a vetted pro who can bring the design to life. For more information, please visit www.yardzen.com.
About Crate and Barrel
Crate and Barrel is an industry-leading home furnishings specialty retailer, known for its exclusive designs, excellent value and superb customer service. In addition to a thriving direct marketing division that services more than 90 countries, the company operates stores throughout the U.S. and Canada as well as international franchise locations around the globe. Working directly with European ateliers and factories, Crate and Barrel was among the first to introduce affordable household goods and contemporary home décor to American consumers. Founded in 1962, the brand's essence has translated perfectly to the omnichannel era 55 years after opening its first store. The Crate and Barrel family of brands, which includes CB2, Crate and Kids, and Hudson Grace, is owned by Otto Group, a global retail and services group based in Hamburg, Germany.